One of the world top bicycle brands, Cannondale, has become the main owner of the professional road team Cannondale Pro Cycling, which it supported in the past years as a technical and main sponsor.
Formerly, the Cannondale Pro Cyling team was the property of Brixia Sport SpA, an Italian company involved in professional cycling, Brixia also moving under Dorel Industries’ Cannondale’s control. ”This further investment underlines our respect and the value for the accomplishments of the Cannondale team and recognizes the many benefits this association has brought to the Cannondale brand,” stated Dorel President and CEO, Martin Schwartz. “Additionally, it comes on the heels of our acquisition of the Caloi brand in Brazil and our intention to market Cannondale throughout Latin America.”
The reasons why the holding took the decision to become the main owner can be found in the encouraging results that the collaboration produced over the years, such as the involvement of pro riders in the development of new products or the increased market share that followed the association. Since 2007, the team has won three Grand Tours including the Giro d’Italia in 2007 and 2010 and the Vuelta a Espana in 2010. During that time, they’ve also won three Tour de France jerseys, including the 2009 Polka Dot and the 2012 and 2013 Green Jersey along with countless prestigious individual races. Throughout, the team has ridden the race-proven line of Cannondale bikes including the SuperSix, Slice, Slice RS, Synapse and the “Best Bike in the World,” the SuperSix EVO.