On an ever-expanding market, every manufacturer plays the cards he considers fit to bring them success. Most of the brands haven’t changed their approach for some years, and Rose is one of those, the Germans relying on the same e-commerce platform, but with some improvements every here and there in regards of services, and products.
New concept for the concept store
Rose’s modus operandi remains unaltered, the company having direct contact with the clients via its website. Things are kept as simple as possible this way, once an order is placed, the customer getting the object of his desire at his doorstep within a few days. The procedure also helps keep costs down, which is certainly a great plus considering the dynamics of prices in recent years, but for those who want to have a look at the bike they’re buying, there is the official store back in Bocholt, the hometown of the brand.
However, this autumn is going to see some change in the way Rose is playing the game. The German brand is ready to physically step out of Bocholt, and is busy preparing BikeTown, a 300sqm concept store in Munich, that combines modern technology with modern bikes. The entire design relies on a number of bikes each having their own stand, and a touch screen besides them which lets you configure the model in case you want some components or features changed. So, things don’t differ too much from the personal device of the customer from where orders are placed, the difference being you can receive some extra assistance, and maybe a faster shipping time. BikeTown Munich will open in September 2014.
Four new frames and disc brakes reach Rose’s road range
Rose put more emphasis on road bikes for the coming model year, which turns out to be logical given the wide array of options that is given by the range. Bear in mind that one of Rose’s trademarks is also the possibility to customize your machinery, choosing the components and parts you want, with the price modifying in real time, as you swap products among themselves. Basically, the manufacturer prepared just frames, of all levels, which have default specifications, but which you can modify according to your liking. Different from previous versions are four frames: X-Lite (featuring in two versions: Team/CRS), Xeon RS, Xeon CDX and Xeon DX.
Dedicated to those of you who want nothing but the very best in terms of road bikes, Rose has prepared the X-Lite, manufactured out of carbon, which, in the Team version, tips the scale at 800 grams. The slightly heavier “relative”, X-Lite CRS, has an extra 200 grams above this value due to lower-grade carbon usage, but according to the representatives of the brans, both frames offer the same on-road performances. As we stated earlier, specifications are the choice of the customer, but we reckon that such a frame deserves the Shimano Dura-Ace groupset it had when we rode it, or at least it shouldn’t bare anything less. Rose is also developing a physical trademark for its frames, and you can see it in the form of the seat clamp, chipped off the seat tube. It doesn’t work any miracles in any respects, and it actually puts on several more grams than the classical solution for tightening the seat post would, but Rose’s bikes had to stand out through something, according to the same engineers. Also note the new X-Lite features a 25mm tire clearance.
Metal isn’t by any means dead, and that’s probably why Rose revamped the Xeon RS, claiming that it’s the lightest alloy frame currently available on the market. We aren’t very fond of such claims, but we do appreciate a good bike when we see (and ride) one, and the 6,9 kilograms the Shimano Ultegra Di2 equipped one weighed, are undeniable proof of the weight feats this bike achieved. You should also take into account that the one we rode (photo below) had a pair of Mavic Ksyrium Elite S wheels, which are not the lightest from the French manufacturer’s range.
The frame itself weighs 1.050 grams for a size 57 piece, and what allowed reaching such a low weight was the use of the 6066 alloy, which featured a greater stiffness-to-weight ratio. The Xeon RS is also a kind of a jolly joker, because it can play the role of a high-level racer, when equipped with high-end components, but it can also appear as a budget model that relies on a sturdy frame, when having lower specifications. If we caught your attention, stay tuned for there is a “first ride” article coming soon.
No road range is complete nowadays without an endurance line, and Rose took this category quite seriously. If until now, the German brand relied on the GF and CGF endurance road bikes, a disc-brake iteration for each of them will be present in the coming line-up. So, make way for the DX and CDX models which, amongst the relaxed geometry, 28mm tire clearance and 15/10mm thru axles feature disc brakes with 140mm/160mm rotors. The DX is an alloy version using the same materials as the Xeon RS, while the CDX has a carbon frame that weighs 1.080 grams, and the interesting part is that the frames we saw at the press presentation feature Shimano’s new Flat Mount standard, developed exclusively for road bikes with disc brakes. However, this standard will hit the market no sooner than the autumn of 2015, according to Rose officials.