Japanese manufacturer Shimano took an unprecedented decision and opened an on-line retail store for cycling enthusiats, based on merchandise products. The Asian company motivates its decision through the fact that despite the high demand of these products until today it was not possible to buy these items.
Namely, the current offer of the shop includes clothing, promotional items and gadgets, and is available for two European countries, The Netherlands and Germany.
Marc van Rooij, President Shimano Europe Holding, states that ”This webshop gives us the opportunity to sell our merchandise products like clothing, caps and other promotional items to our fans. Many times at events and in shops people asked where to buy our Team Shimano clothing. By developing this webshop we give our fans a platform to buy these products and show their passion for cycling. I would like to make clear that we do not sell our cycling components through this webshop. It is only designed for merchandise products”.